{"product_id":"plum","title":"Plum","description":"Plum\u003cbr\u003eSemi-Permanent Hair Colours\u003cbr\u003eRecommended as part of a balanced collection... giving hair a delicious red-purple look, Plum is a cool and warm colour, with its mix of blues and reds.\u003cbr\u003e\u003cbr\u003eFor the most vivid results, we recommend applying to pre-lightened hair. The colour on the pot is a simulation of the colour on a level 10.\u003cbr\u003e\u003cbr\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.","brand":"Directions Wholesale","offers":[{"title":"Default Title","offer_id":52128723894554,"sku":"PLUM","price":24.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/5124\/9178\/files\/PLUM.jpg?v=1777505091","url":"https:\/\/shopculture.ca\/es\/products\/plum","provider":"Culture Craze","version":"1.0","type":"link"}